Work
FOXNOW
ShowRunner App Prototype
Overview
The ShowRunner App was conceived as an innovative mobile platform to enhance audience engagement with FOX’s programming. I was brought on board to conceptualize, design the user experience (UX) and user interface (UI), and create a functional prototype that could serve as a compelling proof of concept. The goal was to pitch the app to Samsung, the primary sponsor, and showcase how the app could create a unique and interactive experience for users while aligning with the sponsor's brand.
Project Duration
January – February 2018
My Role: Visual UI/Product Designer
As the UX/UI designer for this initiative, I was responsible for:
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Concept Development: Collaborating with stakeholders to define the app’s core features and how they would align with Samsung’s branding and business goals.
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UX Design: Designing an intuitive and engaging user flow to enhance interaction with FOX content.
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UI Design: Crafting a sleek, modern visual design that resonated with FOX’s brand and appealed to a tech-savvy audience.
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Prototype Creation: Developing a high-fidelity prototype to illustrate the app’s functionality and vision, which became the centerpiece of the pitch to Samsung.
Design Process
Challenges
The project required striking a delicate balance between the sponsor's priorities and the end-user experience. Additionally, we worked under a tight timeline to ensure the prototype would be ready for the pitch. The challenge was not only to deliver a functional design but also to craft a product vision that could persuade and excite stakeholders.
Ideation
Wireframes and Flows
The wireframes established intuitive user flows to simplify navigation and ensure essential NBC content was easily accessible and engaging. These flows streamlined the user experience, aligning with clear design principles.
In the visual design phase, bold imagery and dynamic elements were introduced to create an eye-catching, engaging interface that captured the essence of NBC’s brand identity.
Sketches
During internal discussions about the potential product, I quickly translated my ideas onto a sketch pad to kickstart the visual exploration process. Given the tight timeline of just a couple of days to prepare for internal review, these initial sketches became crucial in shaping the product's visual direction and aligning the team around key concepts.
Solution - Flow
I developed an experience flow and prototype based on the initial ideas and requirements, adhering to the established design language while introducing thoughtful elements to illustrate the interaction between users and the product. This approach ensured the flow was intuitive, visually aligned with the brand, and effectively showcased the app's core functionality.
Ideation
Wireframes and Flows
The wireframes established intuitive user flows to simplify navigation and ensure essential NBC content was easily accessible and engaging. These flows streamlined the user experience, aligning with clear design principles.
In the visual design phase, bold imagery and dynamic elements were introduced to create an eye-catching, engaging interface that captured the essence of NBC’s brand identity.
Design Process
Challenges
The project required striking a delicate balance between the sponsor's priorities and the end-user experience. Additionally, we worked under a tight timeline to ensure the prototype would be ready for the pitch. The challenge was not only to deliver a functional design but also to craft a product vision that could persuade and excite stakeholders.
Sketches
During internal discussions about the potential product, I quickly translated my ideas onto a sketch pad to kickstart the visual exploration process. Given the tight timeline of just a couple of days to prepare for internal review, these initial sketches became crucial in shaping the product's visual direction and aligning the team around key concepts.
Solution - Flow
I developed an experience flow and prototype based on the initial ideas and requirements, adhering to the established design language while introducing thoughtful elements to illustrate the interaction between users and the product. This approach ensured the flow was intuitive, visually aligned with the brand, and effectively showcased the app's core functionality.
Prototypes
The final step: a high-fidelity prototype to illustrate the app’s functionality and vision, which became the centerpiece of the pitch to Samsung.
The Final Product
Outcomes
The prototype for the ShowRunner App successfully demonstrated the potential for a mobile-first approach to increase audience engagement. It featured interactive content, seamless navigation, and Samsung-branded integrations, highlighting how the app could deliver value to both users and sponsors. While the app was not developed beyond the prototype stage, it made a strong impression on stakeholders, underscoring the viability of branded digital experiences and FOX’s commitment to innovation.
Takeaways
Impact
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The prototype helped strengthen the relationship between FOX and Samsung by showcasing a creative and practical concept for audience engagement.
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The project illustrated the power of digital prototypes in communicating ideas and aligning stakeholders around a shared vision.
What I Learned
Challenges: Designing a clean and intuitive app experience while integrating sponsor-specific branding elements within a tight timeline.
Key Takeaways: The importance of agility and collaboration in delivering impactful design solutions within fast-paced environments.